Philip Kotler: Advertising and marketing

Philip Kotler: Advertising and marketing

The United States knows easy the model to market itself, its merchandise, and its solutions. For better or for worse, for richer or poorer, American marketing creativity, energy, and enviornment influence patrons across the enviornment. Philip Kotler, handiest known for the marketing precept of the four Ps—product, label, promotion, and direct—takes us on a guided tour of American marketing, at the side of its origins and traits, its relationship to economics, and its criticisms. His order will encompass examples of exemplary marketing. Kotler is professor of selling at Northwestern College’s Kellogg College of Management, and his textbooks support as the belief that for graduate industrial applications worldwide.

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